A new wildflower habitat is taking shape at Birdworld, the UK’s largest bird park, thanks to a collaboration with Wildflower Co. that will transform an ordinary patch of lawn into a thriving space for native wildlife.
As part of Birdworld’s ongoing commitment to conservation, we’ve supplied 75m² of our native wildflower turf to create a new meadow within the Park’s Wildlife Garden, providing a valuable source of food and shelter for pollinators, insects, small mammals and native birds.
The project is a great example of how even relatively small areas can be transformed into biodiverse habitats, helping to put nature back at the heart of our landscapes.
Previously an area of traditional lawn offering limited benefits for wildlife, the Wildlife Garden is now home to our Landscape 34 wildflower turf, featuring a carefully selected mix of UK-native species, including oxeye daisy, cowslip and common knapweed.
These species will help create a colourful, resilient meadow that supports a wide range of wildlife throughout the growing season.
As the meadow establishes over the winter months, Birdworld visitors can look forward to seeing the first wildflowers emerge in spring 2027, attracting bees, butterflies and other pollinating insects.
The benefits won’t stop there. By creating a richer habitat for invertebrates, the meadow will also provide additional feeding opportunities for native birds, including greenfinches, starlings and house sparrows, species that have experienced significant population declines across the UK.
With more than 20 years of experience creating native wildflower habitats, we understand that successful meadow establishment starts with the right foundation.
Our wildflower turf is grown using science-led, soil-free methods, with established root systems that help create resilient, biodiverse landscapes quickly and reliably.
For a busy visitor attraction like Birdworld, this provides a practical way to introduce a new wildlife habitat without the lengthy establishment period often associated with traditional wildflower seeding.
Helen Simmen, Research Officer at Wildflower Co., explains:
“We are delighted to be supporting Birdworld with their rewilding plans. The use of our Wildflower Turf system in this instance will enable them to establish a resilient wildflower meadow quickly and certainly in time for their peak visitor periods.
“The turf is grown using science-led, soil-free methods that make establishing biodiverse landscapes simple, reliable and long-lasting – so perfect for public spaces like this. Designed to thrive in a wide range of soil conditions, each turf is grown with intact root systems, UK-native species and controlled nursery conditions for fast establishment and proven performance.”
The new meadow forms part of Birdworld’s wider commitment to protecting and supporting native wildlife.
One of the Park’s seven conservation goals focuses on strengthening its role in UK native species conservation by creating more wildlife-friendly spaces, from pollinator-friendly planting to ponds and natural habitats.
By replacing a low-diversity lawn with native wildflowers and grasses, the project will contribute to this ambition while giving visitors the opportunity to experience the beauty and ecological value of a wildflower meadow first-hand.
Mandy Glass, Conservation Education Team Lead at Birdworld, said:
“The turf is already really well established, which puts us months, if not years, ahead of trying to create an area like this from scratch. Our Conservation Education and Grounds teams are incredibly grateful and excited to see it come to life in the spring.
“The lawn that was there before offered very little for wildlife, with few opportunities for insects and other species to find food or shelter. Replacing it with native wildflowers and grasses will create a much richer habitat and we’re extremely excited to see which new visitors make their home at Birdworld once it comes into bloom.”
At Wildflower Co., we believe that every new wildflower habitat has a role to play in restoring biodiversity across the UK.
Whether it’s a small garden, a public attraction or a large-scale landscape project, creating the right conditions for native wildflowers to flourish can help reconnect fragmented habitats and provide much-needed resources for wildlife.
We’re proud to be working with Birdworld to bring this new meadow to life and look forward to seeing how it develops over the coming seasons.
Visitors to Birdworld can expect to see the new wildflower area begin to flourish from spring 2027.
Interested in creating your own biodiverse wildflower habitat? Explore our wildflower solutions or get in touch with our team to discuss your project.
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