Wildflower Co. is proud to announce Keep Wales Tidy as its Charity of the Year for 2026–27, marking the start of a new partnership dedicated to supporting biodiversity, environmental improvement and community action across Wales.
Over the next year, Wildflower Co. will support the charity’s work through fundraising, awareness-raising and specialist training, helping to create cleaner, greener spaces for people and wildlife.
As part of the partnership, Wildflower Co. will donate 60p per square metre of turf sold directly, as well as from referred sales using the Keep Wales Tidy reference code KWTCOTY. The company will also provide two free staff training days focused on the installation and maintenance of wildflower habitats.
Charlie Davison, Commercial Director at Wildflower Co., said:
“Partnerships like this are exactly what Wildflower Co. is about – making biodiversity accessible, practical and impactful at both a community and national level. We’re proud to be working alongside Keep Wales Tidy to help protect and enhance the environment across Wales.”
Louise Tambini, Deputy Chief Executive of Keep Wales Tidy, added:
“On behalf of everyone at Keep Wales Tidy, I would like to sincerely thank Wildflower Co. for choosing us as your Charity of the Year. We are incredibly grateful for your support of our work with communities, and for the commitment you have shown to helping protect and enhance the environment across Wales.”
Keep Wales Tidy is Wales’ leading environmental charity, supporting communities through practical environmental action, education programmes and nationally recognised initiatives that help improve local spaces and encourage people to take action for nature.
This partnership reflects Wildflower Co.’s commitment to creating and enhancing long-lasting, biodiverse habitats through science-led solutions, expert advice and practical action that delivers meaningful environmental impact.
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