Futurebuild 2026 marked an exciting milestone for Wildflower Co., as the team came together in force for the first major outing of the newly launched brand.
Held at ExCel in London, the event gave Wildflower Co. the opportunity to introduce its new identity, mission and growing range of biodiversity solutions to the landscaping, environmental and specification community – and the response was overwhelmingly positive.
Across the three days, visitors descended on the stand to talk with the team about wildflower turf, seed, seeded substrate and the future of biodiversity-focused landscaping. There was also strong interest in the soon-to-be-launched home solutions range, with visitors invited to register their interest ahead of release.
The event created valuable new opportunities and sparked conversations with professionals looking for practical, science-led ways to create lasting wildflower habitats and improve biodiversity outcomes.
Visitors were also able to take away wildflower seed samples, helping continue the conversation long after the event ended.
The stand itself reflected Wildflower Co.’s environmental values, having been designed and built with sustainability at its core – mirroring the same principles behind the company’s products and approach.
With a brilliant turnout, strong engagement and an incredible response to the new brand, Futurebuild proved to be a hugely successful event and an exciting next step in the Wildflower Co. journey.
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